Typography has always been a huge part of design and has always been a long standing trend that won’t be going anytime soon.
While typography has always been a huge part of web and poster design, animation is now combining with typography to create beautiful, flowing messages as another way to convey the message of the animation. Imagination is the only limitation when it comes to animating typography and with the variety of font and styles, dynamic typography with is a big winner in animation in 2018.
GIFs have blown up in the past couple years, thanks to the popularity with social media platforms such as Facebook and Twitter allowing users to use this medium effortlessly to improve their posts and convey specific emotions and reactions that an emoji might not allow.
Animation is able to take hold of this popular use of GIFs to be more creative in what they are trying to say and is a great way to display humorous, yet simple illustrations.
We saw the a retro style in both graphics and animation make a rise during 2017 through both animation and motion graphics, however with the release of the second season of Stranger Things back in October has only aided to sky rocket the popularity of this trend extending its stay through to 2018. Animation gives a refreshing update to the style yet still maintaining that nostalgic feel, and is an effective way to convey a message to an audience.
2018 we’ll be seeing double because of these upcoming trends seen all across design and could also be effectively used in illustration and animation.
Double exposure: This trend has been around for a few years now it still can amaze an audience when used correctly and has begun to evolve to maintain interest.
Double Light: This is an effective way to transform simple, boring graphics into something new and modern. This can be achieved through channel splitting, or using two sources of coloured light.
Double Exposure Duotone: This is an example of the evolution of “Double Exposure” spoken about earlier. This is the combination of Double Exposure and Duotone (Which was also quite popular over 2017), this can be achieved by overlapping two images and two colour channels, creating a bold image.
Overall visual design such as the use of “Colour surge”, minimal design, and the evolution on flat design aka flat design 2.0 also made an appearance this year. Here are just some of the current and upcoming trends that may affect animation over 2018.